Multiple blog platforms aid Search Engine Optimization
My last post indicated that I was going to be moving forward with my favorite blogging platform — TypePad — but I may now also give some consideration to moving my family blog(s) to Blogger and/or WordPress as well.
Why am I doing this? The answer is simple — Search Engine Optimization. Search engines (Google especially) put special importance on inbound links and their relevancy. But they also seem to be able to detect multiple links coming from the same IP address and don’t count these as highly as multiple links from different IP addresses. By maintaining different blogs (each with their own domain name, of course) on three different blogging platforms, and interlinking them through my blogroll, these inbound links will carry more weight.
Additionally, since I control the linking method, I will also be able to customize the "Title" tag in the outbound link to embed keywords in the link (WordPress includes this field as a default part of their linking method), as well as review my various blogs in relevant posts on each of the other blogs. This will help in establishing relevancy for each of the inbound/outbound links amongst my blogs.
